Screen Printing VS Paper Labels on your glass bottle, lunch box...

Equal parts art and science, screen printing on your glass bottle  helps add a premium look, bolster brand equity and enhance label durability. Sometimes referred to as silk screening or applied ceramic labelling, screen printing is quickly becoming a replacement for the traditional paper labels on glass bottles. 

Here you can explore the variety of reasons why screen printing your labels on bottles is the right printing process for your brand.

1. SHELF APPEAL

Your package plays a central role in initiating a consumer’s first purchase. Said another way, “the first sale is the label, the second is the product inside.” Your label attracts the eye, pulls in the consumer’s attention and then captures their imagination. Using a direct screen-printed label is an important branding and marketing decision. 

2. LABEL DIFFERENTIATION

Why follow the masses with a conventional paper label when you can differentiate in the place it matters most: retail.

Neck printing. Shoulder printing. Full 360 degree wrap. All contribute to a fully unique label on your bottle.

3. BRAND STORY TELLING

Your label's best side? How about all of them. From a branding perspective, screen-printing enables your entire bottle to serve as a canvas of visual expression. Design your brand and show off your story no matter how your bottle is positioned on the shelf

4. LABEL DURABILITY

Your label just got an armored-shell. Eliminates the tearing, scuffing, fading, OR bubbling of traditional paper labels.

5. LABEL INTEGRITY 

Let no table-side ice bucket or picnic cooler destroy the label you've invested so much in.